Individual Websites for Individuals
The Cathedrals Cycle Route
The Challenge: The client had created a successful national cycle route, but its story and practical guidance were scattered online. Cyclists needed one trusted place to plan the ride, understand the route, and connect with its deeper purpose.
The Solution: I designed a story-led website that brings the creator’s vision into focus, guiding visitors into participation that suits them.
The structure blends narrative and functionality: introducing the meaning behind the route, then supporting riders with practical planning tools, safety guidance, kit advice, and integration with online route planners. Clear pathways help cyclists choose an approach that matches their ability. Conversion-focused copy encourages action, while a dedicated community page captures real stories, motivations, and shared experiences, reinforcing the emotional impact of the route and inviting others to become part of it.
The Artistic Lens
The Challenge: This independent photographer offers portraits, headshots, events and commercial work. With broad services and an impressive client list, the challenge was to create a home page that communicated his full offer without overwhelming visitors, while conveying the warmth and personal approach that sets him apart.
The Solution: I wrote and designed a Squarespace home page that led with the client’s core proposition - making people look and feel their best - then guided visitors through a clear, four-step booking journey. I also wrote his About page, weaving his credentials and experience into an engaging personal story. The copy across both pages balanced professionalism with personality, putting even camera-shy customers at ease. The client then confidently completed the rest of the site himself.
Gabr Pilkington Associates
The Challenge: As a new start-up, this highly experienced team of expert hospitality auditors needed an authoritative, accessible website that would do the work of introducing them from scratch, establishing credibility, explaining a nuanced range of services, and convincing independent hotel owners to trust them with something as sensitive as an operational audit.
The Solution: I built their first website on Webador, structured around a single clear message: that hidden problems cost independent hotels money, and an experienced outside eye is the solution. The homepage draws visitors in with a confident, authoritative proposition before guiding them through GPA's full range of audit services, from pre-opening consultancy through to environmental audits, each explained in plain, persuasive language aimed directly at busy owners. Testimonials from early clients are placed to build trust at exactly the right moments, and every page leads naturally towards making contact.
Stay Calm, Teach Music
The Challenge: This small start-up was offering professional development resources for primary school teachers. They needed a simple, affordable site that could go live quickly, with clear links to their external Etsy shop and KIT landing pages, plus copy that would speak directly to non-specialist teachers who may feel overwhelmed.
The Solution
The client requested a Webador build and I created a simple, clear site structured around the customer journey, guiding visitors from their pain point through to the solution. All copy was written in a calm, encouraging voice that mirrored the brand ethos, positioning the founder’s forty-plus years of experience as the credible antidote to her audience's worries. Strategic calls-to-action and clearly signposted links to their Etsy shop and KIT pages kept the site simple, but purposeful.
Whitby Hot Chocolate Festival
The Challenge: The site needed to do several things at once: provide clear event information, encourage charity donations, celebrate local businesses, and communicate the deeply personal reason the founder created the festival.
The Solution: The client requested a Webador build, which meant a simple design, with a clean, intuitive homepage that made event listings and the interactive map easy to access, while making the founder’s story and the charity’s purpose clear throughout the site. Local business links and carefully placed calls to donate and get involved reinforced the festival’s community spirit.
Other Examples
Squarespace is so versatile for design and we can really think hard about the way you want to portray yourself online. They have some great templates but there’s plenty of scope for our own design ideas - below are some example of bespoke home pages for imaginary businesses to get the creative juices flowing.
